Is There a Future for TV Advertising?

 

TV advertising dates back as far as the early 1940s. It brought immense success to millions of brands over the years and created many meaningful consumer/brand connections. With the emergence of OTT and digital marketing, however, many companies...

Broadcast Is Alive and Well: Why You Should Be Advertising on TV

 

Yes, even though more consumers are cutting the cord, broadcast TV still works! In fact, Statista shows that TV ad revenue worldwide has currently reached $151 billion. That's over 32% of the global ad spend, and most of these commercials reach...

TV Advertising is Here to Stay: 7 Facts to Prove It

 

For more than 60 years, television has remained the largest mass medium for advertising. Even in the age of digital marketing, TV is still a powerful form of advertising. It provides a multisensory experience, builds a strong emotional connection...

Top Tips for Effectively Integrating Your TV and Digital Advertising

 

Today, more and more people are both watching TV and going online than ever as they're spending more time at home. While you can reach millions of people with digital advertising alone, there are around 120.6 million TV households in the U.S. that...

Why TV and Digital are so Powerful When Combined

 

Traditional TV viewership has jumped by more than 8 million viewers in 2020. Those who were already watching TV are watching more, too: the average household is spending around eight more hours per week watching television than they did the year...

Top 9 Facts You Should Know About TV Advertising vs. Direct Mail

 

When it comes to advertising, TV and direct mail are two mediums with a strong tradition of success.  In fact, 41% of Americans of all ages look forward to checking their mail each day. And the average viewer spends 2 hours, 46 minutes per day...

The Best Kept Secrets About TV Advertising

 

Commercials fill the airwaves as viewers watch their favorite programs and get a better idea of what happens in the world around them. Those TV ads continue to reign superior to other types of advertising. Investing in TV can increase advertising...