FOX10 Gulf Coast Blog

Over-the-top (OTT) advertising continues to be extremely important and effective for businesses in all industries and sizes. This is because it allows you to hyper-target and make meaningful connections with your audience. This doesn't mean TV is...

Over-the-top (OTT) advertising has exploded in the last decade, commanding a significant portion of ad budgets in many types of businesses and industries. No matter your brand, OTT can reach your specific audience and assist in acquiring the...

Marketers have known for a while that many viewers are returning to OTT platforms. Experts say that OTT marketing will double by 2025, bringing ad spend to a total of $2.37 billion. To ensure that you don't get left behind, make your OTT...

No matter what type of business you own, OTT and CTV advertising both present excellent opportunities to grow your brand. When you use these channels to market your business, you are reaching a unique audience whose viewing habits don't...

OTT (over-the-top) refers to streaming services that jump over traditional cable to be accessed directly by consumers through the internet on popular platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and many more. OTT advertising...

Finding your audience can be challenging. Where exactly do members of your target audience spend their time? How do they interact with social media, TV, and other devices? What type of content do they like to see? 

Reaching your audience on...

OTT media has become extremely popular over the last few years. One study performed at the start of 2020 found that there was a ratio of 1.64 OTT subscriptions per 1 household in the United States, and 1.32 subscriptions per 1 household in...