FOX10 Gulf Coast Blog

Consistent Branding is the key to unlocking the most potential from your brand and marketing efforts. Essentially, you should ALWAYS be marketing, even when there is uncertainty or peak season is over. This way, consumers are hearing about you so...

Mardi Gras in Mobile originates as far back as 1703, making it the oldest annual Carnival celebration in the U.S. The celebration draws in more than 1.4 million visitors every year to the parades and parties. Here's how you can get involved in the...

Inventory shortages are bound to happen in any industry, especially while the pandemic continues to cause manufacturing delays. As companies sell off their inventory, they may be tempted to stop advertising in order to staunch the flow of...

More often than not, business owners and marketers look to short-term wins to see results. Sure, this gives you results faster with less time to measure — and will undoubtedly make some positive impacts on your brand — but there's not enough time...

Many marketers will experience the temptation to regularly change their advertising message and values to reach as many consumers as possible. But that approach will actually do more harm than good. The truth is consumers not only prefer...

Summer means vacation for many consumers, and while we know that TV advertising is a powerful marketing channel, it can't reach customers everywhere. Fortunately, there are other marketing tactics that ensure a high ROI even during the summertime...

Recruitment has always been a category that struggles. Following the economic impact that COVID has placed on everyone, that struggle has intensified and become an even bigger challenge for many businesses. 

In some cases, people aren't going back...

There are a variety of tactics you can use to enhance your marketing strategy. Digital and TV advertising still reign supreme, but methods like cause marketing are also useful. With so many avenues toward success, it's hard to know which one is...

As a business owner, getting and keeping the attention of prospective clients takes creativity.  Being successful in today's climate requires skill and nurturing, and if you aren't continually working on your small business marketing strategy, you...

Waste in advertising is a common problem that affects nearly every brand when it comes to marketing. It’s a problem that affects brands and consumers alike because brands lose profits, and frustrated consumers are bombarded with irrelevant and...