FOX10 Gulf Coast Blog

Mardi Gras in Mobile originates as far back as 1703, making it the oldest annual Carnival celebration in the U.S. The celebration draws in more than 1.4 million visitors every year to the parades and parties. Here's how you can get involved in the...

Credit unions are member-owned entities, lending them unique leverage with their customers. A cause marketing strategy could be the most effective tactic in your advertising toolbox. With these cause marketing tips, your credit union will attract...

Between the increasing number of renters in today's market and the challenge of standing out in a crowded industry, furniture companies have their work cut out for them. This is especially true for small, lesser-known furniture companies with just...

Inventory shortages are bound to happen in any industry, especially while the pandemic continues to cause manufacturing delays. As companies sell off their inventory, they may be tempted to stop advertising in order to staunch the flow of...

Holiday shopping started earlier this year than ever before. As shipping delays pose an imminent threat in the future with more people purchasing online and shortages plaguing most industries, shoppers are afraid to miss out if they wait too...

If you want to build brand awareness effectively, you must invest in long-term marketing initiatives.  Short-term marketing can give you a nice boost in customers and sales at the moment, but long-term marketing slowly but surely builds your brand...

A good marketing budget should be able to cover your campaign's expenses from beginning to end. Your end goal isn't just to promote long-term business growth: you also want to get a good ROI. Here's how to set a marketing budget with ROI in mind,...

The truth is, TV advertising is here to stay. The problem? Too many businesses are inadvertently tracking vanity metrics to measure the success of their campaigns (and prove ROI to their higher-ups). In most cases, this is because they're...

Many marketers will experience the temptation to regularly change their advertising message and values to reach as many consumers as possible. But that approach will actually do more harm than good. The truth is consumers not only prefer...

Marketing in a saturated industry like auto presents several challenges. Price wars with your competition, low dealership visibility, less-than-fruitful seasonal sales, and a low automotive marketing ROI are just the tip of the iceberg. Many also...