FOX10 Gulf Coast Blog

Viewers of all ages love watching FOX10 in Mobile for both news and entertainment, but did you know the station also loves to give back to the community? As part of their community initiative, the station launched the FOX10 Playground Project, and...

Believe it or not, as the younger generations take over much of the consumer population, it's becoming more important for brands to prioritize having a purpose over simply selling their products for a profit - and calling it a day. 

In fact, Forbes

Supporting a cause that aligns with your brand's values is a great way to attract the audience you want to reach. When consumers see your company making a positive impact on the community, it helps them feel confident that you are worthy of their...

There are two types of consumers: value-driven and purpose-driven. Those who are value-driven want to get their money's worth. They seek out brands that offer convenience at a good price. Purpose-driven consumers are looking to align themselves...

More than ever before, people are steadily prioritizing companies that are doing more to help and support the communities in which they do business. This is in part due to the rise in Millennial and Gen Z consumers but is becoming more common...

The holiday season is traditionally a time of expressing gratitude. Showing your support for the community via your marketing efforts is one of the best ways to spread holiday cheer.