Why Ratings Are Not the Most Reliable Metric for Success

 

The truth is, TV advertising is here to stay. The problem? Too many businesses are inadvertently tracking vanity metrics to measure the success of their campaigns (and prove ROI to their higher-ups). In most cases, this is because they're...

Cause Marketing Strategies for Small Businesses

 

Believe it or not, as the younger generations take over much of the consumer population, it's becoming more important for brands to prioritize having a purpose over simply selling their products for a profit - and calling it a day. 

In fact, Forbes

Tips for Marketing Your Home Improvement Business

 

Recently, the pandemic has brought a lot of uncertainty and fear to businesses and consumers alike. Fortunately, consumer fears are easing with more vaccinations being deployed and some normalcy within reach — bringing more business to the home...

Local Gulf Coast Cause Marketing: How You Can Get Involved

 

Supporting a cause that aligns with your brand's values is a great way to attract the audience you want to reach. When consumers see your company making a positive impact on the community, it helps them feel confident that you are worthy of their...

Tips for Building a Successful Lifestyle Marketing Strategy on the Gulf Coast

 

Compared to many other forms of marketing, lifestyle marketing has the potential to make a real difference for your brand. Not only can it set your business apart by putting you in front of an engaged TV audience, but it can be a great way to show...

Why Investing in Long-Term Brand Marketing Will Benefit Your Company

 

More often than not, business owners and marketers look to short-term wins to see results. Sure, this gives you results faster with less time to measure — and will undoubtedly make some positive impacts on your brand — but there's not enough time...

OTT vs. CTV Advertising: What's the Difference?

 

No matter what type of business you own, OTT and CTV advertising both present excellent opportunities to grow your brand. When you use these channels to market your business, you are reaching a unique audience whose viewing habits don't...

Email Marketing Secrets You May Not Know

 

Email marketing is a tried-and-true method to get more positive impressions and sustain brand loyalty. It's a great way to showcase your brand's voice and let customers know that you're invested in their continued support. We've got a...

4 Benefits of Consistent Advertising That Will Give Your Brand a Boost

 

Many marketers will experience the temptation to regularly change their advertising message and values to reach as many consumers as possible. But that approach will actually do more harm than good. The truth is consumers not only prefer...

Top 5 Plastic Surgery Marketing Tactics to Attract New Patients

 

Demand for healthcare services has begun to increase as life resumes to normalcy. People feel safe enough to enter a medical facility for elective procedures, including plastic surgery. Here are some ways to adjust your practice's plastic surgery...