Get Your Business in Front of the Community for Mardi Gras!

FOX10 Gulf Coast About The Author

Jan 28, 2022 2:08:00 PM

 

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Mardi Gras in Mobile originates as far back as 1703, making it the oldest annual Carnival celebration in the U.S. The celebration draws in more than 1.4 million visitors every year to the parades and parties. Here's how you can get involved in the community and be part of the celebration by aligning your brand with Mardi Gras on the Gulf Coast.   

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Screen Shot 2021-10-07 at 9.22.13 AMGetting involved with your community is essential, especially since as many as 64% of consumers want brands to connect with them — you just need to open up the opportunity.  

With Mardi Gras in particular, there's lots of pent-up demand. The entire event consumes the market for a few weeks, giving you the optimal position to capture the same essence of the festivities to connect with locals and deliver an incredible first impression.   

To take advantage, businesses have the opportunity to advertise on Fox10 with the following:

Mardi Gras Moments  

Mardi Gras Moments takes a look back at Carnival in years past. Being a part of those moments can make you a part of your audience's special memories. There's something remarkable about the celebrations that have been a huge part of the community for centuries! 

Locals have a lot of pride in their Mardi Gras celebrations, especially since most have grown up attending these events with loved ones and likely are a part of generations of family members who have participated. Aligning your brand with not just moments, but years of events can be a great way to connect with your local audience and associate your brand with the celebration.  

Carnival Creations   

Screen Shot 2021-10-07 at 9.22.19 AMViewers are encouraged to share their carnival spirit with the Gulf Coast. From outdoor to indoor decorations, designs are featured on air. The idea behind Carnival Creations originated from the porch parades that started in light of the pandemic and Mardi Gras being canceled in 2021. 

This event was organized to show community support and bring everyone together to decorate their homes, so people can drive around and get a semblance of a Mardi Gras experience despite the restrictions put in place. 

You can align your brand with this experience on FOX10 as participating houses show their local support and viewers falls in love with Mobile's genuine love for the event and their community. This can be a great way to associate your brand with the community bond that has brought so many people together over the years.  

Float Tracker App 

Get Mobile Alabama’s first and only Live Mardi Gras Parade tracker app and be ready for all of the Mardi Gras festivities. The WALA FOX10 Float Tracker will track all downtown Mobile parades, and give traffic, weather, and news updates.  

See a schedule of upcoming parades, maps of the routes, and live cams around the city. While the parades are rolling in downtown Mobile, you can see the exact location of the front of the parade, updated in real-time thanks to our live float trackers. 

Get Your Business in Front of the Community During Mardi Gras 

Screen Shot 2021-09-22 at 11.36.50 AMIt's so important for you to be a part of the conversation and get your business in front of the community during Mardi Gras. If the pandemic has you wondering about the outlook for 2022, think again. Many are predicting Mardi Gras to be bigger and better than ever this year.  

Get ahead of the competition by working with FOX10 Gulf Coast to be a part of 2022's record-breaking Mardi Gras celebration! 

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Topics: Marketing ROI, Strategic Planning & Research