Email marketing is a tried-and-true method to get more positive impressions and sustain brand loyalty. It's a great way to showcase your brand's voice and let customers know that you're invested in their continued support. We've got a few email marketing secrets that make this strategy even more effective.
The Proof Is in the Pudding
We know that some marketers may hesitate to get started with email marketing without the promise of a strong ROI. We know email marketing works because:
- 78% of advertisers see increased email marketing engagement over a period of 12 months.
- Email newsletters should be prioritized to nurture leads, according to 31% of B2B marketers.
- 4.3 billion people will become daily email users by 2023.
- Email copy is either effective or very effective for 64% of small business owners.
- Email marketers receive $42 on average for every $1 spent.
7 Secrets About Email Marketing
Now that it's clear email marketing is successful, you can start perfecting your strategy with these tips.
1. Make your subject line irresistible
A good subject line can increase an email's open rate by as much as 203%. Most readers will open an email that immediately piques their curiosity. Entice them with subject lines that include 'find out what's going on' or 'did you know?' to increase your clickthrough rate.
Asking for immediate action by peppering your subject lines with 'act now' or 'don't wait' can also boost your sales. Some customers are also more likely to act if they see subject lines including 'rewards' or 'deals.'
2. Be a friend to your customers
While a good email might initially draw new leads to your company, the real challenge is getting them to stay. A customer that feels appreciated is more likely to support your brand for a longer period of time. Always keep your customer informed about the latest news with your company, like checking in with a friend.
It's also a great idea to appeal to the emotional side of your readers. Offer them helpful solutions, like how to make their vacation better with your product or service.
3. Segment your emails
Ninety percent of customers appreciate personalized marketing from advertisers. Engaging email content is important, but it also has to be relevant to your consumers. For example, if they've participated in a certain weekly sale, they might appreciate an email reminding them about the next sale.
It's better to have a segmented list for the types of emails your customers receive instead of a generic message. Getting too many irrelevant emails can cause the reader to unsubscribe from your mailing list.
For customers who have recently made a purchase, send them emails prompting them to leave a review. If members of your target audience haven't made a purchase in a while, send this group a 'we miss you!' message. You're still giving your customers helpful information while subtly reminding them to engage with your brand.
4. Automate thank you's
Showing your gratitude isn't just polite: it can also increase your brand's reputation and revenue. Eighty-nine percent of consumers will make another purchase after a positive experience. It only takes a minute to include a 'thank you' somewhere in your email, but it will make an impression on your readers.
5. Make them miss you with lower frequency
Even if a customer likes your brand, bombarding them with too much information can cause them to drift away. It's probably safe to send fewer emails to a group that consistently supports your brand. At that point, these customers are probably going to check in on their own to see what they've missed.
6. Find the perfect time to send your emails
Emails are less likely to get lost in transit compared to physical letters. However, if your messages don't reach the target at the right time, they might forget to open them. Twenty-one percent of emails sent in the United States are opened from 9 am to 12 pm.
American consumers are also more likely to check their emails after midnight. Thirty percent of all emails are opened after the first hour or two of being sent. Engagement rates fall sharply after that, so it's important to capture your readers' attention quickly.
7. Nurture new leads right away
Once a customer makes a purchase, they like knowing that their business is appreciated. Be generous with sending emails containing discount codes toward their next purchase. Many websites have a pop-up upon a user's first visit, asking them to sign up for emails in exchange for promo codes. You can also send emails reminding customers to buy items they may have left in their carts.
Never Miss the Latest Email Marketing Secrets
The latest research shows that a good email marketing campaign relies on relevant copy, segmentation, and positive customer communication. Still, the advertising world is always evolving. Follow our blog to make sure you never miss the latest tips on email marketing.