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Traditional TV viewership has jumped by more than 8 million viewers in 2020. Those who were already watching TV are watching more, too: the average household is spending around eight more hours per week watching television than they did the year...
Michael Strickler
Recent Posts
We live in changing times. Your marketing needs might have changed dramatically, especially as consumer needs evolve. As an advertiser, you want to know that the money you're investing in your advertising efforts will deliver your desired results.
Most businesses are looking for ways to increase their marketing ROI. You want your ads to create a connection to your target audience and increase the odds that they will make a purchase. You're certainly not alone in that desire. With these five...
OTT media has become extremely popular over the last few years. One study performed at the start of 2020 found that there was a ratio of 1.64 OTT subscriptions per 1 household in the United States, and 1.32 subscriptions per 1 household in...
