Lauren Hart

Lauren Hart
Lauren is a seasoned advertising executive with an extensive history in digital strategy and business development. She specializes in campaign optimization and analytics. Both Google Analytics and Google AdWords certified, she loves to see the campaigns she’s created go to work for her clients.

Recent Posts

What Makes OTT Ads Highly Effective?

 

Over-the-top (OTT) advertising has exploded in the last decade, commanding a significant portion of ad budgets in many types of businesses and industries. No matter your brand, OTT can reach your specific audience and assist in acquiring the...

How to Sell More Furniture with an Integrated Marketing Campaign

 

Between the increasing number of renters in today's market and the challenge of standing out in a crowded industry, furniture companies have their work cut out for them. This is especially true for small, lesser-known furniture companies with just...

Tips for Building a Successful Lifestyle Marketing Strategy on the Gulf Coast

 

Compared to many other forms of marketing, lifestyle marketing has the potential to make a real difference for your brand. Not only can it set your business apart by putting you in front of an engaged TV audience, but it can be a great way to show...

Are you a Paint, Roofing or Window Business - 5 Marketing Tips you Won't Want to Miss

 

When competition is fierce, marketing can be challenging. Painting, roofing, and window businesses know this all too well since the industry is saturated -which is why it's so important to create marketing materials that will break through the...

3 Recruitment Tips That Will Get You Noticed by Potential Employees

 

Recruitment has always been a category that struggles. Following the economic impact that COVID has placed on everyone, that struggle has intensified and become an even bigger challenge for many businesses. 

In some cases, people aren't going back...

Marketing Your Business for Springtime: 6 Tips for Success

 

Spring is a time of growth and renewal. It’s also an excellent time to grow your business. Whether you’re branching out to a new audience, launching a new product or service, or looking for ways to renew your brand's position within the local...

Don't Waste Your Money: 3 Reasons Marketing is Not a Short-term Solution

 

When it comes to advertising your business, you may be tempted to go with a small, short-term marketing campaign. Short-term advertising, also referred to as transactional marketing, generally produces results very quickly. The tactics involved,...