FOX10 Gulf Coast Blog

Are you concerned that your digital campaign isn't fully optimized, and you're wasting your marketing dollars? You're not the only one! Most marketers wonder whether they're spending their money on the right marketing tactics. The truth is, waste...

Inventory shortages are bound to happen in any industry, especially while the pandemic continues to cause manufacturing delays. As companies sell off their inventory, they may be tempted to stop advertising in order to staunch the flow of...

Marketers have known for a while that many viewers are returning to OTT platforms. Experts say that OTT marketing will double by 2025, bringing ad spend to a total of $2.37 billion. To ensure that you don't get left behind, make your OTT...

Supporting a cause that aligns with your brand's values is a great way to attract the audience you want to reach. When consumers see your company making a positive impact on the community, it helps them feel confident that you are worthy of their...

There are two types of consumers: value-driven and purpose-driven. Those who are value-driven want to get their money's worth. They seek out brands that offer convenience at a good price. Purpose-driven consumers are looking to align themselves...

It's no secret, the auto industry is saturated with competition. There are so many car dealerships that it can be challenging to make yours stand out from the rest. Automotive News reports that in 2020 alone, there were as many as 18,195 auto...

With summer around the corner and tourism back, it's time to get a refresher on the best ways to engage with your customers and update your marketing methods for the season. Although people are getting more downtime and binging their favorite...

OTT (over-the-top) refers to streaming services that jump over traditional cable to be accessed directly by consumers through the internet on popular platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and many more. OTT advertising...

Success looks different for every business and marketing campaign, depending on your goals, industry, audience, and budget. For example, a brand awareness campaign for an online retailer that results in thousands of impressions and hundreds of...

Right now, many businesses are wondering whether they need to continue their branding efforts. The pandemic and the economic disruption associated with it have left many businesses cutting costs, including advertising costs. Now is the time to ...