FOX10 Gulf Coast Blog

Yes, even though more consumers are cutting the cord, broadcast TV still works! In fact, Statista shows that TV ad revenue worldwide has currently reached $151 billion. That's over 32% of the global ad spend, and most of these commercials reach...

The importance of diversified marketing practices cannot be emphasized enough. Not only is it helpful in getting more consumer engagement in a crowded online environment, but it allows your brand to expand without the risk of 'putting all your...

A good marketing budget should be able to cover your campaign's expenses from beginning to end. Your end goal isn't just to promote long-term business growth: you also want to get a good ROI. Here's how to set a marketing budget with ROI in mind,...

The truth is, TV advertising is here to stay. The problem? Too many businesses are inadvertently tracking vanity metrics to measure the success of their campaigns (and prove ROI to their higher-ups). In most cases, this is because they're...

Recently, the pandemic has brought a lot of uncertainty and fear to businesses and consumers alike. Fortunately, consumer fears are easing with more vaccinations being deployed and some normalcy within reach — bringing more business to the home...

Email marketing is a tried-and-true method to get more positive impressions and sustain brand loyalty. It's a great way to showcase your brand's voice and let customers know that you're invested in their continued support. We've got a...

Many marketers will experience the temptation to regularly change their advertising message and values to reach as many consumers as possible. But that approach will actually do more harm than good. The truth is consumers not only prefer...

Demand for healthcare services has begun to increase as life resumes to normalcy. People feel safe enough to enter a medical facility for elective procedures, including plastic surgery. Here are some ways to adjust your practice's plastic surgery...

If there's one thing for sure in these unpredictable times, it's the challenge of healthcare recruiting. Attracting and retaining skilled workers is becoming more and more challenging as 54% of companies globally report talent shortages – the...

Lifestyle marketing is a popular way for retail businesses to gain brand awareness. By aligning your business with lifestyle brands, you paint a picture for potential customers showing your products or services as having value based on...