FOX10 Gulf Coast Blog

Over-the-top (OTT) advertising continues to be extremely important and effective for businesses in all industries and sizes. This is because it allows you to hyper-target and make meaningful connections with your audience. This doesn't mean TV is...

Lifestyle marketing refers to the method of aligning your brand and its mission, values, beliefs, actions, and messages with those of your ideal customer's lifestyle. This way, your product or service isn't just a benefit to your audience's life,...

Holiday shopping started earlier this year than ever before. As shipping delays pose an imminent threat in the future with more people purchasing online and shortages plaguing most industries, shoppers are afraid to miss out if they wait too...

Healthcare workers are at a premium today, and attracting top talent to vacancies can be challenging. Across the board, facilities are dealing with employee burnout and gaps in care due to staff shortages. Companies in need of qualified...

No matter what type of business you own, OTT and CTV advertising both present excellent opportunities to grow your brand. When you use these channels to market your business, you are reaching a unique audience whose viewing habits don't...

Summer means vacation for many consumers, and while we know that TV advertising is a powerful marketing channel, it can't reach customers everywhere. Fortunately, there are other marketing tactics that ensure a high ROI even during the summertime...

For more than 60 years, television has remained the largest mass medium for advertising. Even in the age of digital marketing, TV is still a powerful form of advertising. It provides a multisensory experience, builds a strong emotional connection...

Planning your marketing strategy affords you the ability to focus on your goals, keep important dates in mind, and stay on top of your budget. Ultimately, a solid plan drives results for your business.

Do you need help implementing your marketing...

Advertising is about reaching your customer. To be effective, you must cater your message to your business goals and your target audience. Without specific goals in mind, it can be difficult for you to measure your campaign's success. You should...

The holiday season is traditionally a time of expressing gratitude. Showing your support for the community via your marketing efforts is one of the best ways to spread holiday cheer.