If there's one thing for sure in these unpredictable times, it's the challenge of healthcare recruiting. Attracting and retaining skilled workers is becoming more and more challenging as 54% of companies globally report talent shortages – the highest in over a decade. In healthcare specifically, there are many factors causing talent shortages:
- A generational change impacting supply and demand (i.e., supply: baby boomers retiring, demand: Gen X is considerably small, and the medical field takes years of training).
- The healthcare industry is growing rapidly and is predicted to add another 3.8 million jobs by 2024.
- Healthcare talent shortages, with 81% of HR professionals reporting it's either 'very difficult' or 'somewhat difficult' to fulfill full-time roles for high-skilled medical positions such as nurses, doctors, and specialists.
With that being said, solid hospital staff recruitment strategies are crucial to attracting the top-notch talent you deserve. Here are some of our most successful recruitment strategies.
Publicize Your Company Culture with a TV Commercial
TV remains one of the top methods of reaching consumers, meaning it’s a top method for reaching potential hires. Its reach expands as far as 90% among all adults aged 18 or older, with as much as 81% of Millennials (18-34) watching TV at least once a week. TV also reaches 92% of slightly older viewers and 94% of adults 65+, but it's the Millennials that will impact your business the most since their generation is set to take over next.
Likewise, company culture is crucial to acquiring the right talent. Not only do 46% of job seekers cite company culture as very important when choosing to apply to a company, and 88% of employees believe strong company culture is key to business success — but 91% of managers in the U.S. say a candidate's alignment with the company culture is equal to or more important than skills and experience.
Therefore, publicizing your company culture with a TV commercial will not only reach the right talent but attract them to your business as well.
Ramp Up Your Social Media Recruiting
Social media is another viable channel for recruitment, and it’s much more cost-efficient than any other option. This gives you a chance to build relationships with consumers and talent simultaneously, posting regular updates on current employees, the company culture, fun events, and even job openings for talent already familiar with their health system.
This may or may not come as a surprise to you, but social media is already a popular place to recruit. More than 59% of recruiters rated new hires found on social media as 'highest quality,' and 73% of 18 to 34 year-olds found their last job through a social channel.
Even better, 25% of all job seekers use social media to do more than just find and connect with friends—they use it to pinpoint their next career opportunities.
Update Your Careers Page and Your Website
Updating your careers page and website is essential to highlighting diversity and inclusion for fair hiring practices. Following all the proper EEOC rules and regulations, it's in your best interest to always have that information available and professional-looking.
This will ensure that potential hires have the more recent information available on your business. Include specific details on compensation packages, benefits packages, and what makes the company an attractive place to work — as well as basic company information and company mission, values, and vision.
Update Your Digital Marketing Plan
Another important area of hiring top talent is your digital marketing recruitment plan. Considering it’s viewed as the most efficient and cost-effective form of hiring, you must keep it updated or create one, to begin with. Digital reach is far more widespread than any other form of recruitment marketing.
This includes taking advantage of digital methods like location-specific job boards, SEO, personalized emails, social media job posts, website optimization, and paid ads — and keeping them as relevant and up-to-date as possible to avoid any confusion or unqualified leads.
Launch a Cause Marketing Campaign
Launching a cause marketing campaign is great for attracting talent aligned with your mission and values. It's not always easy to sum up what you're looking for in a candidate and what will make them work well with your company environment, but the causes you support speak much louder than your words.
Seventy-nine percent of job seekers would consider a company's mission and purpose before applying, and 73% of all adults surveyed would not apply to a company unless its values aligned with their own personal values. This means only the talent truly interested and aligned with your job opening will be more likely to apply.
Work with a Trusted Media Partner
Utilizing these successful hospital staff recruitment strategies will certainly help you meet your staffing goals. However, working with a media partner to help with marketing and recruitment can make all the difference in finding and reaching the right employees. It's no easy job getting the right people on your staff and keeping them around. Fortunately, you don't have to do it alone.