Consistent Branding is the key to unlocking the most potential from your brand and marketing efforts. Essentially, you should ALWAYS be marketing, even when there is uncertainty or peak season is over. This way, consumers are hearing about you so often that they begin to feel like they know you enough to pursue more details when the time comes.
It takes around 5 to 7 encounters with your brand for consumers to recall and recognize you. Consistency at every touchpoint speeds this process up, bringing you to the forefront because each interaction is more memorable. What's more, 64% of women and 68% of men have felt an emotional connection with a brand (not a product!), so a significant portion of the population is open to building relationships.
How can a long-term marketing partnership sweeten the pot? Keep reading to find out!
Five Benefits of Long-Term Marketing Partnerships
Branding alone often leads to increased trust, authenticity, and better transparency in your market.
This is significant since 86% of consumers prioritize authenticity when deciding what brands they like and support, 81% said they needed to trust a brand to make a purchase from them, and 66% of people found transparency to be the best quality a brand could have in today's market.
When you combine a strong brand with a high-quality, long-term marketing partnership, you maximize those benefits in the following ways.
1. Builds Stronger, more Authentic Relationships
Over time, a long-term marketing partner will know you better than you know yourself. With insight into all your ins and outs (including your audience), they can better position you in the market to the right consumers. This is because they will also have all the knowledge and expertise you need to know about advertising to effectively reach, resonate, and build meaningful relationships with the right people. Having this advantage is huge since 64% of consumers want brands to connect with them, and 81% say that they want to form a relationship with brands.
2. More Robust Planning and Timelines
Tap into your marketing partners' advice and experience in planning ahead and creating relevant timelines. A long-term marketing partner can lend support and guidance for preparing you for the upcoming season — keeping your brand focused on the main objectives all year round, not just during peak season. This includes relationship-building and low-promotional interactions during your least busy days of the year and increased promotional frequency during your peaks.
3. Clearly Defined Goals
Goal-setting marketers are 376% more likely to be successful, with most (70%) reporting that they achieved them. A long-term marketing partnership can not only help you set strong, long-term brand marketing goals but can ensure that all of your marketing is aligned with the objectives you want to achieve. Believe it or not, many businesses don't reach their goals because they fail to align all their advertising initiatives under one common goal.
4. Simplified Campaign Measurement
Campaign tracking and measuring are among the most challenging aspects of marketing for most businesses. Although the insight you receive is the best foundation for improving on future campaigns — not to mention real-time tweaks and adjustments on current campaigns — more than half (57%) are interpreting their campaign measurement results incorrectly. A long-term marketing partner can both simplify the process and help evaluate the metrics for better campaign results.
5. Professional Marketing Creative
Messaging from brand to consumer must be original, unique, and relevant. The problem is, there are dozens of companies like your own that are racking their brains for creative along the same lines. In fact, a surprising 75% of marketers don't have an efficient creative process to compete effectively in the market. You gain an advantage with a long-term marketing partner because you can tap into a team of experts' experience and expertise in creative creation.
Reach Your Long-Term Branding Goals
You could have the most amazing product or service in the industry, but consumers will still go to the competition if your branding is weak. The truth is, consumers find the brand more important than the product when making a purchasing decision.
Working with an established media partner toward your long-term branding goals will give you a strong competitive advantage in your industry.
This is because they know all the branding best practices, have a host of creative ideas for you to tap into and are much more affordable than hiring several new in-house marketers. Even better, long-term partnerships guarantee that your brand and needs are fully understood, and goals are achievable.