FOX10 Gulf Coast Blog

Over-the-top (OTT) advertising continues to be extremely important and effective for businesses in all industries and sizes. This is because it allows you to hyper-target and make meaningful connections with your audience. This doesn't mean TV is...

TV advertising dates back as far as the early 1940s. It brought immense success to millions of brands over the years and created many meaningful consumer/brand connections. With the emergence of OTT and digital marketing, however, many companies...

Are you concerned that your digital campaign isn't fully optimized, and you're wasting your marketing dollars? You're not the only one! Most marketers wonder whether they're spending their money on the right marketing tactics. The truth is, waste...

Over-the-top (OTT) advertising has exploded in the last decade, commanding a significant portion of ad budgets in many types of businesses and industries. No matter your brand, OTT can reach your specific audience and assist in acquiring the...

Lifestyle marketing refers to the method of aligning your brand and its mission, values, beliefs, actions, and messages with those of your ideal customer's lifestyle. This way, your product or service isn't just a benefit to your audience's life,...

Yes, even though more consumers are cutting the cord, broadcast TV still works! In fact, Statista shows that TV ad revenue worldwide has currently reached $151 billion. That's over 32% of the global ad spend, and most of these commercials reach...

Consistent Branding is the key to unlocking the most potential from your brand and marketing efforts. Essentially, you should ALWAYS be marketing, even when there is uncertainty or peak season is over. This way, consumers are hearing about you so...

Mardi Gras in Mobile originates as far back as 1703, making it the oldest annual Carnival celebration in the U.S. The celebration draws in more than 1.4 million visitors every year to the parades and parties. Here's how you can get involved in the...

Viewers of all ages love watching FOX10 in Mobile for both news and entertainment, but did you know the station also loves to give back to the community? As part of their community initiative, the station launched the FOX10 Playground Project, and...

Credit unions are member-owned entities, lending them unique leverage with their customers. A cause marketing strategy could be the most effective tactic in your advertising toolbox. With these cause marketing tips, your credit union will attract...